Straightforward advice for businesses and organisations planning video, photography or brand design work: how to brief a project, what drives cost, which formats to deliver and how to get more from every shoot.
For examples of finished work, see the video, photography and strategy and design pages.
What to wear for corporate and LinkedIn headshots: colours, necklines, glasses, grooming and what to bring on the day, with practical tips for Irish offices.
What to include in brand guidelines: logo rules, colour, typography, photography, tone of voice and templates, with an outline any small business can use.
Which aspect ratio to use for Instagram Reels, feed posts, YouTube, Shorts, LinkedIn and TikTok, plus safe zones and shooting once for every format.
How long a corporate video should be by type: social clips, brand films, explainers, testimonials and training, and how to cut one shoot into several lengths.
Food photography tips for restaurants, cafés and food producers in Ireland: light, angles, styling, phone shots, menus and planning a professional shoot.
Brand photography tips for Irish small businesses: shot lists, people, place and product shots, product photography basics, consent and using the images.
The factors that decide what video production costs: pre-production, shoot days, crew, locations, drones, music, editing and the number of versions.
How to write a video brief that gets accurate quotes and a better finished film: purpose, audience, message, style, deliverables, budget, timing and a template.